Binance.US Cookie Policy

Last Updated: March 11, 2026

This Cookie Policy explains how BAM Trading Services Inc. d/b/a Binance.US (“our,” “we,” or “BAM”) uses cookies and similar technologies when you visit our website at binance.us or any other websites, pages, features, or content we own or operate (collectively, the “Sites”) or when you use the Binance.US mobile app (collectively, the “Services”). This policy explains what cookies are, how and why we use them, and how you can exercise your options to limit our use of cookies. For more information on our privacy practices, please visit our Privacy Policy.

Cookies and Other Technologies

A cookie is a small data file that is stored on your computer or other device when you visit certain websites. Cookies help to track user-specific information and activities to ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register for an account and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”). For general information about cookies (including how to disable/enable them), visit https://allaboutcookies.org/. We may also employ other technologies including tracking pixels and code snippets that interact with external services to record online behaviors; we refer to cookies, pixels, and other similar technologies as “cookies” herein.

How We Use Cookies

We use cookies for a number of different purposes. Some cookies are necessary for technical reasons; some help us identify user behavior so that we may provide a more convenient and personalized experience for both visitors and registered users; and some allow the display of advertising from selected third party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action.

In addition, we may use cookies, emails, or other identifiers for targeted advertising on other websites, including on social media platforms. To opt out of this use, please email us at privacy@binance.us or submit a privacy rights request through our ‘Your Privacy Rights’ webform.

Categories of Cookies

We use the following types of cookies:

• Necessary Cookies. These cookies are essential for our website and services to perform basic functions and are necessary for us to operate certain features.
• Functional Cookies. These cookies are used to understand and analyze the key performance indexes of our website which helps in delivering a better user experience for visitors. They also enable our website to remember information about your preferences such as your selected language.
• Analytics Cookies. These cookies help us understand how visitors interact with our website by collecting and reporting information about your visit, including the pages viewed and time spent on the website.
• Advertisement Cookies. These cookies are used to remember a visitor to our website in order to display ads that are relevant and engaging to you on other websites, as well as limit the number of times you see an advertisement. These cookies also help us measure our advertising or email marketing campaigns’ effectiveness. You can learn more about how to opt out of these cookie uses below.

How to Opt Out of Our Cookie Use

You can opt out of cookie use in the following ways:

• Via our cookie preference center. You can modify your consent preferences related to our use of cookies via our Cookie Preference Center.
• Through your browser. You can adjust your browser settings so that your browser blocks all or some cookies. You can also delete cookies that have already been placed. Please note that our website or Services may not recognize automated browser signals regarding tracking mechanisms, such as “do not track” instructions.
• Through industry-wide opt-out mechanisms. Consumers can submit an industry-wide opt-out request for interest-based advertising through the Digital Advertising Alliance’s (DAA) opt-out website which can be found at optout.aboutads.info.

Our analytics cookies vendors are ‘Service Providers’ as defined under CCPA and are contractually prohibited from selling or sharing the personal data, or otherwise retaining, using, or disclosing personal information for any purpose other than providing their services to us.

While we do not “sell” your personal information for monetary consideration to the above advertising providers, given the broad language of the California Consumer Privacy Act (CCPA), the advertising cookies we enable to be used on our website may be considered as a “sale or “share” of your personal information as defined by the CCPA. You may choose to opt out of these cookies by exercising an industry-wide opt-out mechanism (detailed above) or by changing your preferences directly with the above providers.

App Tracking

The Binance.US app uses software codes provided by our mobile application business partners (software development kits or SDKs) that let our mobile application software interact with the services those partners provide. Sometimes these interactions will involve that business partner collecting some information from the device on which the software is run.

To view our app privacy disclosure:

On iOS:

• Open the App Store. Go to the Binance.US app page. Scroll to the App Privacy section. Click See Details.

On Android:

• Open Google Play. Browse or use the search bar to find the Binance.US app. Click on the app. Under Data safety, you’ll find a summary of the app’s data safety practices. For more detail, tap See details.

To opt out of ‘tracking’ through your mobile operating system:

On iOS:

• When you download and open a new app, you’ll get a notification that asks if you want to let the app track your activity across other companies’ apps and websites. You’ll also see information about what the app would track. You can tap Ask App not to Track to block that activity or Allow.
• For apps that you’ve already downloaded and may have tracking permissions set up for, you can opt out of tracking if you go to Settings, tap an app, and then tap to turn off Allow Tracking. Alternatively, you may go to Settings > Privacy > Tracking. There you will see a list of apps that have requested permission to track your activity. You can tap to turn tracking on or off for each app.

On Android:

• Go to the Settings app and navigate to Privacy > Ads. Tap Delete advertising ID, then tap it again on the next page to confirm. This will prevent any app on your phone from accessing it in the future.

Changes To This Policy

We may revise this Cookie Policy from time to time. If we make any changes, we will change the Last Updated date above. We encourage you to review and revisit this Policy to stay informed.

Contact Us

For more information about our use of cookies, please contact us at privacy@binance.us or at our mailing address below: