A cookie is a small data file that is stored on your computer or other device when you visit certain websites. Cookies help to track user-specific information and activities to ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register for an account and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”). For general information about cookies (including how to disable/enable them), visit https://allaboutcookies.org/. We may also employ other technologies including tracking pixels and code snippets that interact with external services to record online behaviors; we refer to cookies, pixels, and other similar technologies as “cookies” herein.

We use cookies for a number of different purposes. Some cookies are necessary for technical reasons; some help us identify user behavior so that we may provide a more convenient and personalized experience for both visitors and registered users; and some allow the display of advertising from selected third party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action.

We use the following types of cookies:

• Necessary Cookies. These cookies are essential for our website and services to perform basic functions and are necessary for us to operate certain features.
• Functional Cookies. These cookies enable our website to remember information about your preferences such as your selected language.
• Analytics Cookies. These cookies help us understand how visitors interact with our website by collecting and reporting information about your visit, including the pages viewed and time spent on the website.
• Performance Cookies. These cookies are used to understand and analyze the key performance indexes of our website which helps in delivering a better user experience for visitors.
• Advertisement Cookies.. These cookies are used to remember a visitor to our website in order to display ads that are relevant and engaging to you on other websites, as well as limit the number of times you see an advertisement. These cookies also help us measure our advertising or email marketing campaigns’ effectiveness. You can learn more about how to opt out of these cookie uses below.

You can opt out of cookie use in the following ways:

• Via our cookie preference center. You can modify your consent preferences related to our use of cookies via our cookie preferences center.
• Through your browser. You can adjust your browser settings so that your browser blocks all or some cookies. You can also delete cookies that have already been placed. Please note that our website or Services may not recognize automated browser signals regarding tracking mechanisms, such as “do not track” instructions.
• Through industry-wide opt-out mechanisms. Consumers can submit an industry-wide opt-out request for interest-based advertising through the Digital Advertising Alliance’s (DAA) opt-out website which can be found at optout.aboutads.info.
• With each of our vendors individually. The following are vendors with advertising and marketing cookies that our website uses and a link to each vendor’s opt out page:
Analytics Cookies
Google Analytics
Google Analytics Opt Out
Microsoft Analytics
Microsoft Privacy Statement
RudderStack
RudderStack Privacy Policy
Fullstory
Fullstory Privacy Statement
Onclusive
Onclusive Privacy Policy
Advertising Cookies
Youtube (Google)
Google Advertising Opt Out
Microsoft/Bing
Microsoft Personalized Ads Opt Out
Facebook
Facebook Advertising Preferences
Pinterest
Pinterest Personalization and Data center
TikTok
TikTok Personalized Ad Preferences
X (formerly known as Twitter)
X Opt Out
Snap
Snapchat Advertising Preferences
AppNexus (Xandr)
Xandr Privacy Center
Other Cookies
Quora
Quora Opt Out
Reddit
Reddit Privacy Settings

Our analytics cookies vendors are ‘Service Providers’ as defined under CCPA and are contractually prohibited from selling or sharing the personal data, or otherwise retaining, using, or disclosing personal information for any purpose other than providing their services to us.

While we do not “sell” your personal information for monetary consideration to the above advertising providers, given the broad language of the California Consumer Privacy Act (CCPA), the advertising cookies we enable to be used on our website may be considered as a “sale or “share” of your personal information as defined by the CCPA. You may choose to opt out of these cookies by exercising an industry-wide opt-out mechanism (detailed above) or by changing your preferences directly with the above providers.

The Binance.US app uses software codes provided by our mobile application business partners (software development kits or SDKs) that let our mobile application software interact with the services those partners provide. Sometimes these interactions will involve that business partner collecting some information from the device on which the software is run.

We may revise this Cookie Policy from time to time. If we make any changes, we will change the Last Updated date above. We encourage you to review and revisit this Policy to stay informed.

For more information about our use of cookies, please contact us at privacy@binance.us or at our mailing address below: