Last updated: May 5, 2023
This Policy applies to https://www.binance.us and all websites and mobile apps owned and operated by BAM.
Table Of Contents
- Applicability Of This Policy
- When and How We Collect Information
- What Information We Collect
- How We Use Information
- How and Why We Share Information
- International Transfers
- Your Privacy Rights
- Online Tracking Opt-Out Guide
- Mobile Privacy
- Notice to California Consumers
- Notice to Virginia Consumers
- GLBA Disclosure
- Children’s Privacy
- Links to Third-Party Sites
- Changes To This Policy
- Contact Us
Applicability Of This Policy
This Policy applies to our services, which include the services we provide on https://www.binance.us or any other websites, pages, features, or content we own or operate (collectively, the “Sites”) or when you use our mobile app, any BAM API or third-party applications relying on such an API, and related services (collectively, the “Services”).
If you do not agree with the terms of this Policy, do not access or use the Services, Sites, or any other aspect of our business.
When and How We Collect Information
We may collect personal information from you when:
|Data you give
|Data we collect
What Information We Collect
We collect the following categories of personal information:
|Data you give
|Data we collect
How We Use Information
- operate, maintain, customize, measure, and improve our Services, and manage our business;
- create and update users’ accounts;
- process transactions;
- send information including confirmations, notices, invoices, technical notices, updates, security alerts, and support and administrative messages; and
- to create de-identified or aggregated data.
- Safety And Security. We may use your information to help maintain the safety, security, and integrity of our Services, including to:
- protect, investigate, respond to, and deter against fraudulent, unauthorized, or illegal activity;
- monitor and verify identity or service access;
- protect against spam, malware, or security risks;
- perform internal operations necessary to provide our Services, including to troubleshoot software bugs and operational issues;
- comply with applicable laws and regulations.
- Customer Support. We may use information we collect to provide customer support, including to:
- direct questions to the appropriate customer support person;
- communicate with you, including via social media channels;
- investigate and address user concerns; and
- monitor and improve our customer support responses and processes.
- Research And Development. We may use the information we collect for testing, research, analysis, and product development to improve your experience, enhance the safety and security of our Services, improve our ability to prevent the use of our Services for illegal or improper purposes, develop new features and products, and facilitate payment solutions in connection with our Services.
- Legal And Regulatory Compliance. Many of our Services are subject to laws and regulations requiring us to collect, use, and store your personal information in certain ways. For example, we must identify and verify customers using our Services in order to comply with anti-money laundering and anti-terrorism laws. This includes collection and storage of your photo identification. We also use third parties to verify your identity by comparing the personal information you provide against third-party databases and public records. When you attempt to link a bank account to your account, we may require you to provide additional information which we may use in collaboration with service providers acting on our behalf to verify your identity or address, and/or to manage risk as required under applicable law. If you do not provide information required by law, we will have to close your account. We may use the information we collect to investigate or address claims or disputes relating to use of our Services, or as otherwise allowed by applicable law, or as requested by regulators, government entities, and official inquiries.
- Direct Marketing. We may use the information we collect to market our Services to you. This may include sending you communications via emails or mobile app notifications about our Services, features, promotions, surveys, news, updates, and events; managing your participation in these promotions and events; and to deliver targeted marketing. Our marketing will be conducted according to your advertising and marketing preferences and as permitted by applicable law.
How and Why We Share Information
We may share your information in the following circumstances:
- With Your Consent. You may let us share personal information with others for any other purposes disclosed to you with your consent.
- With our Affiliates. Where appropriate, we may share your information with BAM Management US Holdings Inc, BAM Technology Services Inc., BAM Derivatives Inc., B.US Securities Inc., BAM Management Canada Holdings Inc., and BAM Services LLC in the course of conducting business and offering our Services to you. Please be advised that BAM Trading and its affiliated companies are separate and distinct legal entities from Binance Holdings Limited (“BHL” or “Binance”). BAM Trading does not have any records for, and cannot respond to record requests, addressed to Binance. For more information, please refer to our Law Enforcement Guide.
- With Third-Party Identity Verification Services. We may share your information with third-party identity verification service providers for the purposes of identity verification, fraud prevention, and denial of service to persons presenting an unacceptable level of money-laundering or terrorism-financing risks. These service providers confirm your identity by comparing the information you provide us to public records and other third-party databases. These providers may create derivative data based on your personal information that they can use in connection with provision of identity verification and fraud prevention services. We do not control these providers’ privacy policies.
- With Service Providers. We may share your information on a confidential basis with service providers who help facilitate business operations such as payment processing, marketing, security, or information technology services. Our contracts require these service providers to only use your information according to our instructions.
- For Advertising Purposes. Some U.S. state laws classify service providers engaged in select advertising services as ‘third party businesses’ or ‘independent controllers.’ As noted below in our ‘Online Tracking Opt-Out Guide,’ you have the right to restrict these types of advertising services providers’ use of your personal information. For clarity, Binance.US does not ‘sell’ or ‘share’ personal information with these advertising services for monetary benefit, and they are contractually restricted from using personal information collected by Binance.US for their own independent marketing purposes.
- With Financial Institutions. We may share your information with financial institutions to process payments you have authorized.
- With Our Professional Advisors. We may share your information with our professional advisors such as accountants, auditors, lawyers, insurers, bankers, and blockchain forensic services in order to complete third-party audits or to comply with our legal obligations.
- With Other Binance.US Users (Pay and Crypto Box). We may share your information with other users when you redeem a Crypto Box or use our Pay feature to send, request, or receive cryptocurrency. For example, when you redeem a Crypto Box, your first name, last initial, and amount received will be visible to other recipients of that particular Crypto Box.
- If you do not wish your Binance.US account to be searchable by other users, you may go to Account Settings → Security and toggle off the “Discoverable” option.
- During A Change To Our Business. If we engage in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of our assets or stock, financing, public offering of securities, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities, some or all of your information may be shared or transferred.
- Aggregated Or De-identified Data. We may create de-identified or anonymous data from personal information by removing data components (such as your name or email address) that makes the data personally identifiable to you, or through obfuscation. We may share aggregated and/or anonymized data with others for their own uses.
Our retail Services are directed and offered only to individuals within supported regions in the United States. Please note that if you are visiting the Site from outside of the United States, your information may be transferred to, stored, and/or processed in the United States. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using any portion of the Site, you acknowledge and consent to the transfer of your information to our facilities in the United States.
We maintain administrative, technical, and physical safeguards designed to protect the personal information we maintain against unauthorized access or disclosure. No system can be completely secure. Therefore, although we take steps to secure your information, we cannot guarantee that your information, searches, or other communication will always remain secure. When registering for our Services, choose a complex password and turn on advanced security features, such as two-factor authentication. Never share your account credentials with third-parties and submit a Customer Support ticket here if you become aware of unauthorized access to or use of your account.
You are responsible for all activity on the account that is associated with your login credentials.
We will retain and use your personal information to the extent necessary to comply with our legal obligations (i.e., if we are required to retain your data or the information you provided to us to comply with applicable laws, including anti-money-laundering, anti-terrorism, or other financial laws and regulations). In addition, we will retain and use your personal information to resolve disputes and enforce our legal agreements and policies.
We will retain your marketing contact information until you unsubscribe from our marketing communications. We will also retain the Services’ usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer periods.
We will retain Biometric Data as part of customer identification information for the period required by financial laws and regulations. Unless required by a valid warrant or subpoena to maintain any specific Biometric Data for longer, we will securely delete Biometric Data according to this schedule, rendering it no longer available for inspection or access. Our third-party verification service providers will retain your Biometric Data until one of the following events occurs: the identity verification purposes for the collection have been satisfied; or six (6) months from the time of collection.
Your Privacy Rights
It is BAM’s policy to offer certain privacy rights to all individuals, regardless of whether a statutory right exists. The rights that BAM offers to all individuals include the following:
- Right to Know. You have the right to request what Personal Data we collect, use, disclose, or share about you, as applicable.
- Right to Access/Portability. You can request access to and/or a copy of the personal information that we maintain about you.
- Right to Delete. You can ask us to delete the personal information that we have collected or maintain about you, subject to exceptions. Please note that we are required to retain certain personal information to comply with our legal obligations, including compliance with recordkeeping requirements contained in anti-money laundering, anti-terrorism, or other financial laws and regulations.
- Right to Correct. You can ask us to correct inaccurate personal information we maintain about you.
- To request updates or corrections to your personal information, please contact Customer Support at https://support.binance.us/hc/en-us/requests/new. You can also update certain account profile information by logging into your account.
- Right to Opt Out. You can opt out of certain uses of your personal information:
- Marketing and Promotional Communications. If you would like to stop receiving marketing or promotional messages, notifications, or updates, you may do so by following the unsubscribe instructions that appear in these email communications, or you may contact us at firstname.lastname@example.org to opt out of direct marketing. Please be advised that you may not be able to opt out of receiving certain service or transactional messages from us, including legal notices.
- Targeted Advertising. You may opt out of targeted advertising (see Online Tracking Opt-Out Guide below).
- California and Virginia Privacy Rights. California and Virginia residents have certain legal rights with respect to our collection, use, and sharing of personal information. Please review our Notice to California Consumers and Notice to Virginia Consumers for more information about those rights.
You can exercise these rights by contacting us at email@example.com. To protect your privacy and security, we may request specific information from you to help us verify your identity before complying with your request. We are not obligated to provide or to delete any information pursuant to your request if we are unable to adequately verify your identity.
We reserve the right to refuse to act on a request, or to charge a reasonable administrative fee when a request is either manifestly unfounded or excessive because of its repetitive character.
Online Tracking Opt-Out Guide
- Blocking Cookies In Your Browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
- Blocking Advertising ID Use In Your Mobile Settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes (see Mobile Privacy below).
- Using Privacy Plug-ins Or Browsers. You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third-party cookies/trackers.
- Advertising Industry Opt-Out Tools. You can also use these opt-out options to limit use of your information for interest-based advertising online or in apps by visiting http://optout.aboutads.info.
- With Each of Our Service Providers or Advertising Partners Individually. The following website service providers or advertising partners offer opt-out features that let you opt-out of use of your information for analytics or targeted advertising:
Analytics CookiesGoogle Analytics Google Analytics Opt Out Microsoft Analytics Microsoft Privacy Statement Advertising CookiesMicrosoft/BingSnapTikTok Other CookiesQuora
Please note that this list may be regularly updated, and because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.
The Binance.US app uses software code provided by our business partners (software development kits or SDKs) that let our software interact with the services those partners provide. Sometimes these interactions will involve that business partner collecting some information from the device on which the software is run.
To view our app privacy disclosure:
- Open the App Store. Go to the Binance.US app page. Scroll to the App Privacy section. Click See Details.
- Open Google Play.Browse or use the search bar to find the Binance.US app. Click on the app. Under Data safety, you’ll find a summary of the app’s data safety practices. For more detail, tap See details.
To opt out of tracking:
- When you download and open a new app, you'll get a notification that asks if you want to let the app track your activity across other companies' apps and websites. You'll also see information about what the app would track. You can tap Ask App not to Track to block that activity or Allow.
- For apps that you've already downloaded and may have tracking permissions set up for, you can opt out of tracking if you go to Settings, tap an app, and then tap to turn off Allow Tracking. Alternatively, you may go to Settings > Privacy > Tracking. There you will see a list of apps that have requested permission to track your activity. You can tap to turn tracking on or off for each app.
- Go to the Settings app and navigate to Privacy > Ads. Tap Delete advertising ID, then tap it again on the next page to confirm. This will prevent any app on your phone from accessing it in the future.
Notice To California Consumers
The California Consumer Privacy Act, as amended by the California Privacy Rights Act or “CPRA” (collectively, the “CCPA”), creates additional privacy obligations for businesses and provides Californians with additional privacy rights.
Please note that the CCPA limits these rights by, for example, prohibiting us from providing certain sensitive information in response to an access request and limiting the circumstances in which we must comply with a deletion request. Additionally, the CCPA does not apply to the Personal Information of consumers who initiate or complete the process of applying for financial products or services, because this information is subject to the federal Gramm-Leach-Bliley Act (GLBA) and implementing regulations, or the California Financial Information Privacy Act (CalFIPA). For additional information relating to your choices about this information specifically, see the GLBA Disclosure section below.
Additional Privacy Rights for California Consumers
In addition to the rights granted above, if you are a California resident, you have the right to:
- Information. For details about the personal information we have collected over the last 12 months, including the categories of sources, please see the What We Collect section above. We collect this information for the business and commercial purposes described in the How We Use Information section above. We share this information with the categories of third parties described in the How We Disclose Information section above.
- Opt out of the “sale” or “share” of your personal information. BAM does not “sell” or “share” your personal information for monetary benefit, and advertising partners are contractually restricted from using personal information collected by Binance.US for their own independent marketing purposes. You may opt out of such advertising cookies that may be classified as a “sale” or “share” under CA law as detailed in the Online Tracking Opt-Out Guide (above).
- Limit the Use and Disclosure of Your Sensitive Personal Information. BAM only collects that sensitive personal information which is necessary for us to provide our Services. As such, limiting our use of your sensitive personal information would result in us not being able to provide our Services.
In addition to the mechanisms above, you can also exercise these rights by emailing us at firstname.lastname@example.org. California residents may also empower an “authorized agent” to submit requests on their behalf. We will require the authorized agent to have a written authorization confirming that authority.
Under the CCPA, BAM operates as a Business on behalf of our users.
Notice to Virginia Consumers
The Virginia Consumer Data Protection Act (“VCDPA”) creates additional privacy obligations for businesses and provides Virginians with additional privacy rights.
Additional Privacy Rights for Virginia Consumers
In addition to the rights granted above, if you are a Virginia resident, you have the right to:
- Opt out of the “sale” of your personal data. BAM does not “sell” personal data as defined by the VCDPA.
- Opt out of targeted advertising. Some of the third-party cookies placed on our website may be used for targeted advertising on other websites. You may opt-out of such cookies as detailed in the Online Tracking Opt-Out Guide (above) or by emailing email@example.com.
- Opt out of profiling. BAM does not profile you as defined by the VCDPA.
- Opt in to the use of Sensitive Data. BAM only collects that sensitive personal information which is necessary for us to provide our Services. As such, limiting our use of your sensitive personal information would result in us not being able to provide our Services.
In addition to the mechanisms above, you can also exercise these rights by emailing us at firstname.lastname@example.org.
Under the VCDPA, BAM operates as a Controller on behalf of our users.
The Gramm-Leach-Bliley Act (“GLBA”) requires financial institutions to explain their information-sharing practices to their customers and to provide the customer the ability to opt out of certain disclosures of their personal information. In addition, the GLBA prescribes certain safeguards for sensitive data held by financial institutions. You can review our GLBA Consumer Privacy Notice here.
We do not allow use of our Services and Sites by anyone younger than 18 years old. If you learn that anyone younger than 18 has unlawfully provided us with personal data, please contact us at email@example.com and we will take steps to delete such information, close any such accounts, and prevent the user from continuing to use our Services.
Links to Third-Party Sites
Our Services may contain links to other websites or services. We do not exercise control over the information you provide or is collected by these third-party websites. We encourage you to read the privacy policies or statements of the other websites you visit.
Changes To This Policy
Please contact us if you have any questions about this Policy or if you are seeking to exercise any of your privacy rights. You may contact us at firstname.lastname@example.org or at our mailing address below:
BAM Trading Services Inc.
252 NW 29th Street, Suite 905
Miami, FL 33127