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PRIVACY POLICY

Last Updated: July 7, 2021

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This Privacy Policy (“Policy”) describes how BAM Trading Services Inc. and its related companies and affiliates (“BAM”) collect, use, and disclose information, and your choices regarding this information.
This Policy applies to https://www.binance.us and all websites and mobile apps owned and operated by BAM.
Please read this Policy carefully and contact us with questions at privacy@binance.us.

Table Of Contents

Applicability Of This Policy

This Policy applies to our services, which include the services we provide on https://www.binance.us or any other websites, pages, features, or content we own or operate (collectively, the “Sites”) or when you use our mobile app, any BAM API or third party applications relying on such an API, and related services (collectively, the “Services”). If you do not agree with the terms of this Policy, do not access or use the Services, Sites, or any other aspect of our business.

What We Collect

When you interact with our Services, we may collect:
  • Contact And Demographic Information, such as your date of birth, gender, email address, full name, home and business address, employer, nationality, phone number, photographs, and Social Security number.
  • Identification Information, such as your driver’s license, federal/state ID card, Tax ID number, or other government-issued ID.
  • Proof Of Address Documents, including your bank, brokerage, and/or credit card statements, utility bills, mortgage statements, and/or property tax statements.
  • Institutional Information, such as Employer Identification Number’s (EIN), proof of legal formation (e.g. articles of incorporation/bylaws), and/or personal identification information for beneficial owners.
  • Financial Information, such as your bank account number, payment card information, transaction history, trading data, and/or tax identification.
  • Transaction Information, including information about the transactions you make using our Services, such as the name of the recipient, transaction amount, and timestamp.
  • Correspondence, such as your feedback, quiz, questionnaire and other survey responses, and information you provide to our support teams, including via chat bot.
  • Information We Get From Others, including information about you from other sources as required or permitted by applicable law, including third parties such as credit bureaus, identity verification services, and public databases. We may combine the information collected from these sources with the information we get from this Site in order to verify your identity, comply with our legal obligations, and ensure our Services are not used fraudulently or for other illicit activities. order to verify your identity, comply with our legal obligations, and ensure our Services are not used fraudulently or for other illicit activities.

Information From Cookies And Other Tracking Technologies

We and third parties we authorize may use cookies, web beacons, and similar technologies to record your preferences, track the use of our Sites and mobile apps, and collect information about the use of the Services, as well as about our interactions with you. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data, and information about your interactions with the communications we send to you. We may combine this automatically collected log information with other information we collect about you. You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, please note that some parts of our Services may not function properly.

How We Use Information

We use your information in accordance with your instructions, including any applicable terms in the Terms of Use, and as required by applicable law. We may also use the information we collect for:
  • Providing Services And Features. We may use the information we collect to provide, personalize, maintain, and improve our products and Services, including as described in the Terms of Use. This includes using information to:
    1. operate, maintain, customize, measure, and improve our Services, and manage our business;
    2. create and update users’ accounts;
    3. process transactions;
    4. send information including confirmations, notices, invoices, technical notices, updates, security alerts, and support and administrative messages; and
    5. to create de-identified or aggregated data.
  • Safety And Security.We may use your information to help maintain the safety, security, and integrity of our Services, including to:
    1. protect, investigate, and deter against fraudulent, unauthorized, or illegal activity;
    2. monitor and verify identity or service access, combat spam, malware or security risks;
    3. perform internal operations necessary to provide our Services, including to troubleshoot software bugs and operational problems;
    4. enforce our agreements with third parties, and address violations of our Terms of Use or agreements for other Services; and
    5. comply with applicable security laws and regulations.
  • Customer Support.We may use information we collect to provide customer support, including to:
    1. direct questions to the appropriate customer support person;
    2. investigate and address user concerns; and
    3. monitor and improve our customer support responses and processes.
  • Research And Development. We may use the information we collect for testing, research, analysis, and product development to improve your experience. This helps us to improve and enhance the safety and security of our Services, improve our ability to prevent the use of our Services for illegal or improper purposes, develop new features and products, and facilitate payment solutions in connection with our Services.
  • Legal And Regulatory Compliance. Many of our Services are subject to laws and regulations requiring us to collect, use, and store your personal information in certain ways. For example, we must identify and verify customers using our Services in order to comply with anti-money laundering laws. We also use third parties to verify your identity by comparing the personal information you provide against third-party databases and public records. When you attempt to link a bank account to your account, we may require you to provide additional information which we may use in collaboration with service providers acting on our behalf to verify your identity or address, and/or to manage risk as required under applicable law. If you do not provide information required by law, we will have to close your account. We may use the information we collect to investigate or address claims or disputes relating to use of our Services, or as otherwise allowed by applicable law, or as requested by regulators, government entities, and official inquiries.
  • Direct Marketing. We may use the information we collect to market our Services to you. This may include sending you communications about our Services, features, promotions, surveys, news, updates, and events, and managing your participation in these promotions and events. If you do not want us to send you marketing communications, please opt out by selecting “unsubscribe” to any marketing email sent by us or by contacting us at privacy@binance.us

How We Share And Disclose Information

We may share your information in the following circumstances:
  • With Your Consent. For example, you may let us share personal information with others for their own marketing uses. Those uses will be subject to their privacy policies.
  • To Comply With Our Legal Obligations. We may share your information: (A) to comply with laws; (B) to cooperate with government investigations, including when we are compelled to do so by a subpoena, court order, or similar legal procedure; (C) to comply with one or more forms of “travel rules” that require our transmitting of your information to another financial institution; (D) when we believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss; (E) to report suspected illegal activity; or (F) to investigate violations of our Terms of Use or any other applicable policies.
  • With Third-Party Identity Verification Services. We may share your information to help prevent fraud and deny service to persons presenting an unacceptable level of money laundering or terrorism financing risks. This allows BAM to confirm your identity by comparing the information you provide us to public records and other third-party databases. These providers may create derivative data based on your personal information that they can use in connection with provision of identity verification and fraud prevention services. We do not control these providers’ privacy policies.
  • With Service Providers. We may share your information with service providers who help facilitate business operations such as bill collection, marketing, and technology services. Our contracts require these service providers to only use your information in connection with the services they perform for us.
  • With Financial Institutions. We may share your information with financial institutions to process payments you have authorized.
  • During A Change To Our Business. If we engage in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of our assets or stock, financing, public offering of securities, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities, some or all of your information may be shared or transferred, subject to standard confidentiality arrangements.
  • Aggregated Or De-identified Data. We may share aggregated and/or anonymized data with others for their own uses.

Access, Correction, And Retention

To view or update your information, log into your account. We store your information throughout the life of your BAM account, and retain your information for a minimum of five years to comply with our legal obligations or to resolve disputes. If you close your account, we will neither use your information for any further purposes, nor sell or share your information with third parties, except as necessary to prevent fraud and assist law enforcement, as required by law, or in accordance with this Policy.

Security

We maintain administrative, technical, and physical safeguards designed to protect the personal information we maintain against unauthorized access or disclosure. No system can be completely secure. Therefore, although we take steps to secure your information, we cannot guarantee that your information, searches, or other communication will always remain secure. When registering for our Services, choose a complex password and turn on advance security features, such as two-factor authentication. Never share your account credentials with third-parties and submit a customer service ticket here if you become aware of unauthorized access to or use of your account. You are responsible for all activity on the account that is associated with your login credentials.

Age Limitations

To the extent prohibited by applicable law, we do not allow use of our Services and Sites by anyone younger than 18 years old. If you learn that anyone younger than 18 has unlawfully provided us with personal data, please contact us at privacy@binance.us and we will take steps to delete such information, close any such accounts, and prevent the user from continuing to use our Services.

Changes To This Policy

If we make any changes, we will change the Last Updated date above. We encourage you to review this Policy to stay informed. If we make material changes, we will provide additional notice, such as via the email specified in your account or through the Services or Sites.

Chat Bot Disclosure

Our chat bot (“Ada Chat Bot”) is enabled by Ada Support Inc. (“Ada”). The Ada Chat Bot is a set of web-services that enable intelligent services and connections using conversation channels you authorize. As a service provider, Ada will transmit content you provide to our bot/service in order to enable the service. For more information about Ada’s privacy policies please see Ada’s privacy policy here: https://www.ada.cx/privacy. In addition, your interactions with this bot/service are also subject to the conversational channel’s applicable terms of use, privacy and security policies.

Online Tracking Opt-Out Guide

Like many companies, we use services provided by Google, Facebook and other companies that use tracking technology. These services rely on tracking technologies – such as cookies and web beacons – to collect directly from your device, information about your browsing activities, your interactions with websites, and the device you are using to connect to the Internet. There are a number of ways to opt out of having your online activity and device data collected through these services, which we summarize below:
  • Blocking Cookies In Your Browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
  • Blocking Advertising ID Use In Your Mobile Settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
  • Using Privacy Plug-ins Or Browsers. You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery or uBlock Origin, and configuring them to block third-party cookies/trackers.
  • Platform Opt-Outs.The following advertising partners offer opt-out features that let you opt-out of use of your information for interest-based advertising:
    1. Google: https://adssettings.google.com
    2. Facebook: https://www.facebook.com/about/ads
    3. Twitter: https://twitter.com/personalization
  • Advertising Industry Opt-Out Tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:
    1. Digital Advertising Alliance: http://optout.aboutads.info
    2. Network Advertising Initiative: http://optout.networkadvertising.org/?c=1
    Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

Notice To California Residents

We are required by the California Consumer Privacy Act of 2018 (“CCPA”) to provide this CCPA notice (“CCPA Notice”) to California residents to explain how we collect, use, and share their personal information, and the rights and choices we offer California residents regarding our handling of their personal information.
  • CCPA Scope And Exclusions. This CCPA Notice, including the description of our Privacy Practices and your Privacy Rights, apply only to California residents whose interactions with us are limited to:
    1. visiting our consumer websites;
    2. signing up for email alerts; and
    3. applying for our job openings on our websites (however, note that the CCPA limits some of the privacy rights for job applicants).
    This CCPA Notice does not apply to the personal information we collect, use, or disclose about:
    1. consumers who initiate or complete the process of applying for financial products or services. This is because this information is subject to the federal Gramm-Leach-Bliley Act and implementing regulations, or the California Financial Information Privacy Act (for additional information relating to your choices about this information specifically, see our Consumer Privacy Disclosure); or
    2. representatives of businesses that seek to obtain our products or services, or to provide products or services to us.
  • Privacy Practices. Like many companies, we may use third-party cookies for our advertising purposes. If you would like to learn how you may opt out of our (and our third party advertising partners’) use of cookies and other tracking technologies, please review the instructions provided in the Online Tracking Opt-Out Guide.
  • Privacy Rights. The CCPA grants individuals the following rights:
    1. Information. You can request information about how we have collected, used and shared your personal information during the past 12 months. For details about the personal information we have collected over the last 12 months, including the categories of sources, please see the What We Collect section above. We collect this information for the business and commercial purposes described in the How We Use Informationsection above. We share this information with the categories of third parties described in the How We Share And Disclose Information section above.
    2. Access. You can request a copy of the personal information that we maintain about you.
    3. Deletion. You can ask us to delete the personal information that we collected or maintain about you.
    Please note that the CCPA limits these rights by, for example, prohibiting us from providing certain sensitive information in response to an access request and limiting the circumstances in which we must comply with a deletion request. We will also respond to requests for information and access only to the extent we are able to associate with a reasonable effort the information we maintain with the identifying details you provide in your request. If we deny your request, we will communicate our decision to you. You are entitled to exercise the rights described above free from discrimination.
  • How To Submit A Request. If you would like to submit a request for information, access, or deletion, please use the following link:https://www.binance.us/en/ccpa
  • Extension. We will make an effort to fulfill verified requests within 45 days of receipt. However, the period for responding to your verified request may be extended, based on the complexity and the number of requests received. If this extension is required, we will communicate the extension and the reason(s) for the delay within 45 days of receiving the request.
  • Identity Verification. The CCPA requires us to verify the identity of the individual submitting a request to access or delete personal information before providing a substantive response to the request. You may only make a verifiable request for access twice within a 12-month period. We will ask you to verify your identity when you submit a request. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable request does not require you to create an account with us.
  • Authorized Agents. California residents can empower an “authorized agent” to submit requests on their behalf. We will require the authorized agent to have a written authorization confirming that authority.

Do Not Sell My Personal Information

Although we do not sell personal information for monetary value, our actions may be considered a “sale” under the CCPA. California law requires that we maintain a separate webpage that allows you to opt out of the sale of your personal information, which can be accessed on our “Do Not Sell My Personal Information” Rights page.

Contact Us

Please contact us if you have any questions about this Policy or if you are seeking to exercise any of your statutory rights. We will respond within a reasonable timeframe. You may contact us at privacy@binance.us or at our mailing address below:
Chief Privacy Officer
BAM Trading Services Inc.
One Letterman Drive, Building C Suite C3-800
San Francisco, California 94129.