PRIVACY POLICY

BAM Trading Services Inc., a Delaware corporation ("BAM, " doing business as "Binance US"), operates the "BAM Platform", a Digital Assets trading platform, at  https://www.binance.us. BAM respects and protects the privacy of visitors to our website and our customers who use our services. Capitalized terms used but not defined herein shall have respective meanings given to such terms in the User Agreement.

This Privacy Policy describes our information handling practices when you access our Website and/or when you use the BAM API (including third-party applications relying on such an API) or any BAM mobile application. Please take a moment to read this Privacy Policy carefully. If you have any questions about this Privacy Notice, please contact us at  privacy@binance.us.

ACCEPTANCE OF THE PRIVACY POLICY.

By accessing and using our Services, you signify acceptance to the terms of this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described below. If you do not agree with or you are not comfortable with any aspect of this Privacy Policy, you should immediately discontinue access or use of our Services.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy in accordance with Clause 14.5 of the User Agreement, and when required by law, we will notify you of changes to this Privacy Policy. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on our Website prior to the change becoming effective. BAM may provide additional disclosures or additional information about the data collection, use and sharing practices of specific Services.

THE PERSONAL INFORMATION WE COLLECT

Personal information is data that can be used to identify you directly or indirectly, or to contact you. Our Privacy Policy covers all personal information that you voluntarily submit to us and that we obtain from our ID verification partners. This Privacy Policy does not apply to anonymized data as it cannot be used to identify you. Except as described in this Privacy Policy, BAM will not give, sell, rent or loan any personal information to any third party. We collect personal information to provide you with our Services. When we require certain personal information from users, it is because we are required by applicable law to collect this information or it is relevant for specified purposes. Any information you provide to us that is not required is voluntary. You are free to choose whether to provide us with the types of personal information requested, but we may not be able to serve you as effectively or offer you all of our Services when you do choose not to share certain information with us. For example, we collect personal information which is required under the law to open an account, add a payment method, or execute a transaction. We also collect personal information when you use or request information about our Services, subscribe to marketing communications, request support, or complete surveys. We may also collect personal information from you offline, such as when you contact customer support. We may use this information in combination with other information we collect about you, as set forth in this Privacy Policy.

Here are some specific examples of the types of personal information BAM may collect and how we may use it:
  • When you create an account or use BAM Services, we may collect the following types of information to meet our legal obligations: your name, date of birth, social security number, drivers' license number, other personal ID number, address, phone, email, and bank account details and/or credit card numbers. BAM will use this information to fulfill your requests and provide the relevant Services.
  • If you seek permissions to raise Digital Asset withdrawal limits associated with your BAM Account, we may require you to provide additional information which we may use in collaboration with service providers acting on our behalf to verify your identity, source of funds, and address, and/or to manage risk as required under applicable law. This information may include your date of birth, taxpayer or government identification number, a copy of your government-issued identification, or other personal information. We may also obtain information about you from third parties such as credit bureaus and identity verification services.
  • Whenever you contact us or respond to our communications (e.g., email, telephone, written), we receive your contact information and any other personal information you choose to provide us. BAM will use such information to fulfill your requests or to provide services.

HOW YOUR PERSONAL INFORMATION IS USED

Our primary purpose in collecting personal information is to provide you with a secure, smooth, efficient, and customized experience. In general, we use personal information to create, develop, operate, deliver, and improve our Services, content and advertising, and for loss prevention and anti-fraud purposes. Examples of how we may use this information include:
  • To comply with our legal obligations.
  • To prevent and investigate potentially prohibited or illegal activities, and/or violations of our posted user terms.
  • To process transactions and send notices about your transactions.
  • To verify your identity by comparing your personal information against third-party databases.
  • To send administrative or account-related information to you.
  • To enforce our agreements with third parties.
  • To resolve disputes, collect fees, and troubleshoot problems.
  • For quality control and staff training.
  • To enhance security, monitor and verify identity or service access, combat spam or other malware or security risks.
  • To provide you with BAM Services and customer support that you request.
  • To better understand our customers and end-users and the way they use and interact with BAM Services.
  • To provide a personalized experience, and implement the preferences you request.
  • To customize, measure, and improve BAM Services and the content and layout of our website and applications.
  • To deliver targeted marketing, service update notices, and promotional offers based on your communication preferences (where this in accordance with the law).

We will not use your personal information for purposes other than those purposes we have disclosed to you, without your permission. From time to time we may request your permission to allow us to share your personal information with third parties. You may opt out of having your personal information shared with third parties, or from allowing us to use your personal information for any purpose that is incompatible with the purposes for which we originally collected it or subsequently obtained your authorization, in each case at no cost to you, by contacting us at  privacy@binance.us.

INFORMATION FROM THIRD PARTY SOURCES

From time to time, we may obtain information about you from third party sources as required or permitted by applicable law, such as public databases, credit bureaus and ID verification partners. We obtain information about you from public databases and ID verification partners for purposes of verifying your identity. ID verification partners use a combination of government records and publicly available information about you to verify your identity. Such information includes your name, address, job role, public employment profile, credit history, status on any sanctions lists maintained by public authorities, and other relevant data. We obtain such information to comply with our legal obligations, such as anti-money laundering, sanctions enforcement and counter-financing of terrorism laws. In some cases, we may process additional data about you based on public interest grounds to ensure our Services are not used fraudulently or for other illicit activities.

WHY WE SHARE PERSONAL INFORMATION WITH OTHER PARTIES

We take care to allow your personal information to be accessed only by those who really need to perform their tasks and duties, and to share with third parties who have a legitimate purpose for accessing it. BAM will never sell or rent your personal information. We will only share your information in the following circumstances:
  • To comply with our legal obligations, such with to comply with one or more forms of “travel rules” that require our transmitting of your personal information to another financial institution.
  • We share your information with third-party identity verification services to prevent fraud and deny service to persons presenting an unacceptable level of money laundering or terrorism financing risks. This allows BAM to confirm your identity by comparing the information you provide us to public records and other third-party databases. These service providers may create derivative data based on your personal information that can be used solely in connection with provision of identity verification and fraud prevention services.
  • We may share your information with service providers under contract who help with parts of our business operations such as bill collection, marketing, and technology services. Our contracts require these service providers to only use your information in connection with the services they perform for us and prohibit them from selling your information to anyone else.
  • We share your information with financial institutions with which we partner to process payments you have authorized.
  • We may share your information with companies or other entities that we plan to merge with or be acquired by or sell assets to, including in any insolvency proceeding. You will receive prior notice of any change in applicable policy.
  • We may share your information with law enforcement, and officials, or other third parties when we are compelled to do so by a subpoena, court order, or similar legal procedure, or when we believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity or to investigate violations of our Terms of Service or any other applicable policies.

HOW WE PROTECT AND STORE PERSONAL INFORMATION

We understand how important your privacy is, which is why BAM maintains appropriate physical, technical and administrative safeguards to protect the security and confidentiality of the personal information you entrust to us. However, we cannot guarantee that loss, misuse, unauthorized acquisition, or alteration of your data will not occur. Please recognize that you play a vital role in protecting your own personal information. When registering with our Services, it is important to choose a password of sufficient length and complexity, to turn on advance security features such as two-factor authentication, to not reveal account credentials to any third-parties, and to immediately notify us if you become aware of any unauthorized access to or use of your account. Furthermore, we cannot ensure or warrant the security or confidentiality of information you transmit to us or receive from us by Internet or wireless connection, including email, phone, or SMS, since we have no way of protecting that information once it leaves and until it reaches us. If you have reason to believe that your data is no longer secure, please contact us at the email address, mailing address or telephone number listed at the end of this Privacy Policy. In certain situations, BAM may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

HOW YOU CAN ACCESS OR CHANGE YOUR PERSONAL INFORMATION

You are entitled to review, correct, or amend your personal information where it is inaccurate. You may do this at any time by logging in to your account or by contacting  privacy@binance.us. If you close your BAM Account, we will mark your account in our database as "Closed," but will keep your account information in our database for a minimum of five years. This is necessary to comply with recordkeeping requirements under anti-money laundering and counter-financing of terrorism laws, and to deter fraud, by ensuring that persons who try to commit fraud will not be able to avoid detection simply by closing their account and opening a new account. However, if you close your account, your personal information will not be used by us for any further purposes, nor sold or shared with third parties, except as necessary to prevent fraud and assist law enforcement, as required by law, or in accordance with this Privacy Policy.

RETENTION OF PERSONAL INFORMATION

We store our customers' personal information securely throughout the life of the customer's BAM Account. BAM will retain your personal information for a minimum of five years to comply with our legal obligations or to resolve disputes.

COLLECTION & USE OF INFORMATION COLLECTED AUTOMATICALLY

We receive and store certain types of information automatically, such as whenever you interact with our website or use the Services. This information does not necessarily reveal your identity directly but may include information about the specific device you are using, such as the hardware model, operating system version, web-browser software (such as Firefox, Safari, or Internet Explorer) and your Internet Protocol (IP) address/MAC address/device identifier. We may also collect information about how your device has interacted with our website, including pages accessed and links clicked. We may use these identifiers to recognize you when you arrive at the Site via an external link, such as a link appearing on a third-party site, or to recognize devices under common control for anti-fraud and compliance purposes.

CHILDREN'S PERSONAL INFORMATION

We do not knowingly request of collect personal information from any person under the age of 18. If a user submitting personal information is suspected of being younger than 18 years of age, BAM will require the user to close his or her account and will not allow buying or selling virtual currencies. We will also take steps to delete the information as soon as possible. Please notify us if you know of any individuals under the age of 18 using our Services so we can act to prevent access to our Services.

HOW TO CONTACT US

If you have questions or concerns regarding this Privacy Policy, or if you have a complaint, you should first contact us either by emailing us at privacy@binance.us.

[Last revised: September 18, 2019]